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Podcast: Landing clients without discovery calls
Are discovery calls necessary to win new clients? For me, not so much. With a chronic illness and short windows to work, I absolutely cannot spend hours a week on sales calls. And in reality, even without a full bill of health, I wouldn't be doing them. Sure, if...
How to land media coverage for your business this summer (even if you’re off with the kids!)
With many companies looking to wind down or take some time out over the holidays, this is a great time to put together a plan of action with so business keeps ticking along without your constant attention. And I'm going to show you how you do it too with some easy...
How to be quoted in website articles and blogs
For newbies to PR or those that are short on time, sharing a quote for someone else's piece is a simple yet effective way to start. I was fortunate to be involved in a PR Moment magazine article where I shared my views on the PR industry. The question was simple -...
Voice of the self-employed
With businesses hitting the headlines during the global pandemic, I've been only too happy to contribute to the story and become a voice for the self-employed community. Financially, it's been a tough year for many. Companies have faced closures, had to find new ways...
Pitching to journalists
When pitching to journalists, companies quite often will just email an introduction to their business and expect the journalist will do something with that. There is a knack to pitching and the good news is that YOU can absolutely learn how to write a killer email...
Why you shouldn’t hire a PR agency
Whilst I believe any business in any industry can benefit from media coverage, investing in a good PR agency is expensive. And actually requires work from you as a client. It certainly isn't the answer for every company. If any of the below sound familiar, hiring a PR...
How to be quoted in the media as an expert
Featuring in the media as an incredible way to boost your credibility. An amazing way to start appearing in the press (and actually one of the easiest PR strategies) is to provide an 'expert comment' and jump in on a story the media is already writing about. First of...
How to nail your upcoming media interview
Whether immediately or just before you go live, it's totally natural for the nerves to kick in at any point after confirming a media interview. You worked really hard to secure this media opportunity and it's easy for that to take your attention rather than the...
The true power of the media right now
As a PR strategist and trainer, I often see the media getting negative comments around all the 'doom and gloom' news they share. The scaremongering, the misleading headlines. Just in the last few days I have witnessed immense good news stories and seen the true power...