The blog

How to be quoted in the media as an expert

How to be quoted in the media as an expert

Featuring in the media as an incredible way to boost your credibility. An amazing way to start appearing in the press (and actually one of the easiest PR strategies) is to provide an 'expert comment' and jump in on a story the media is already writing about. First of...

Local news reporter

Local news reporter

As a seasoned PR strategist, I regularly train companies how to land epic media coverage using only their in-house team. I've taken the leap to strengthen my media skills and become a freelance journalist as well! As part of my training I was fortunate to gain...

How to nail your upcoming media interview

How to nail your upcoming media interview

Whether immediately or just before you go live, it's totally natural for the nerves to kick in at any point after confirming a media interview. You worked really hard to secure this media opportunity and it's easy for that to take your attention rather than the...

The true power of the media right now

The true power of the media right now

As a PR strategist and trainer, I often see the media getting negative comments around all the 'doom and gloom' news they share. The scaremongering, the misleading headlines. Just in the last few days I have witnessed immense good news stories and seen the true power...

10 publicity tips to get your business in the media

10 publicity tips to get your business in the media

The power of PR and what it can do for a business is incredible. I've seen first-hand how it has changed companies and now one of my favourite things in the world is sharing PR tips with company leaders and marketing teams across the world. Just one strategically...

How to be invited on TV as an industry expert

How to be invited on TV as an industry expert

You’ve no doubt watched the news and seen the ‘experts’ they bring on to interview them. They could be asked simply their opinion on a story, or about their direct involvement, or just sharing their own news. Whatever the reason, there is no doubt that a TV interview...