Learn how to do PR for your company...

How to be quoted in website articles and blogs

How to be quoted in website articles and blogs

For newbies to PR or those that are short on time, sharing a quote for someone else's piece is a simple yet effective way to start. I was fortunate to be involved in a PR Moment magazine article where I shared my views on the PR industry. The question was simple -...

Voice of the self-employed

Voice of the self-employed

With businesses hitting the headlines during the global pandemic, I've been only too happy to contribute to the story and become a voice for the self-employed community.  Financially, it's been a tough year for many. Companies have faced closures, had to find new ways...

Pitching to journalists

Pitching to journalists

When pitching to journalists, companies quite often will just email an introduction to their business and expect the journalist will do something with that. There is a knack to pitching and the good news is that YOU can absolutely learn how to write a killer email...

Why you shouldn’t hire a PR agency

Why you shouldn’t hire a PR agency

Whilst I believe any business in any industry can benefit from media coverage, investing in a good PR agency is expensive. And actually requires work from you as a client. It certainly isn't the answer for every company. If any of the below sound familiar, hiring a PR...

How to be quoted in the media as an expert

How to be quoted in the media as an expert

Featuring in the media as an incredible way to boost your credibility. An amazing way to start appearing in the press (and actually one of the easiest PR strategies) is to provide an 'expert comment' and jump in on a story the media is already writing about. First of...

How to nail your upcoming media interview

How to nail your upcoming media interview

Whether immediately or just before you go live, it's totally natural for the nerves to kick in at any point after confirming a media interview. You worked really hard to secure this media opportunity and it's easy for that to take your attention rather than the...

The true power of the media right now

The true power of the media right now

As a PR strategist and trainer, I often see the media getting negative comments around all the 'doom and gloom' news they share. The scaremongering, the misleading headlines. Just in the last few days I have witnessed immense good news stories and seen the true power...

10 publicity tips to get your business in the media

10 publicity tips to get your business in the media

The power of PR and what it can do for a business is incredible. I've seen first-hand how it has changed companies and now one of my favourite things in the world is sharing PR tips with company leaders and marketing teams across the world. Just one strategically...

How to be invited on TV as an industry expert

How to be invited on TV as an industry expert

You’ve no doubt watched the news and seen the ‘experts’ they bring on to interview them. They could be asked simply their opinion on a story, or about their direct involvement, or just sharing their own news. Whatever the reason, there is no doubt that a TV interview...