What could you appear on TV for?
You may already know which shows you would love a TV interview with. If not, you can scour the media for news stories that are being written about and see what you could have to bring to the conversation. Maybe you have a different opinion, would have handled something in another way, or have a newsworthy story or awareness campaign to share.
Set up one or several Google Alerts for keywords within your topics of expertise. When the media publishes something on that topic you will then be emailed and receive the piece straight into your inbox.
This is great for seeing what the media (and your industry) are talking about and keeping up-to-date with everything.
You can even read the media piece and reach out to the writer introducing yourself for any followup pieces they may be writing. Be brief though, this is just to get on their radar.
Whatever you want to share on TV, whether it’s a personal story or your business expertise, it has to match the ethos and audience of the show. In short, you have to be relevant.
By proactively putting yourself forward to a local newspaper for a local story, it is likely they will be keen to cover it (or already writing something) as it is relevant to them and their readership.
What if no one replies to your emails?
Should you start pitching yourself for a TV interview and the media have yet to call you, I see two options ahead of you.
- Feel sorry for yourself and give up because it’ll never work OR
- Become your own newsroom
I say choose option 2!
Start creating your own content and showcasing your expertise through blog posts, sharing case studies, your own journey, screenshots of testimonials, your signature top tips.
When a news story related to your industry or your clients breaks, create content (ideally include video!) that showcases to your audience that you are an authority in your field and have an opinion on this.
Your website and social media platforms are the places to get your voice seen and heard. And you too can become your own newsroom.
Lights, camera, LEVERAGE!
Being on TV is absolutely an option for you. If it’s what you want then I say go for it. Just one TV interview can immensely boost your credibility. Not just at that moment, but it also helps to future-proof your brand.
Well, your ideal clients and business associates may see you live on TV. That’s always awesome. The feeling of seeing screenshots afterward and social media shout outs is electric.
You HAVE to keep the momentum going. Media coverage is great, of course, but the magic truly happens when you leverage it.