Are discovery calls necessary to win new clients? For me, not so much. With a chronic illness and short windows to work, I absolutely cannot spend hours a week on sales calls. And in reality, even without a full bill of health, I wouldn't be doing them. Sure, if...

With many companies looking to wind down or take some time out over the holidays, this is a great time to put together a plan of action with so business keeps ticking along without your constant attention. And I'm going to show you how you do it too with some easy...

For newbies to PR or those that are short on time, sharing a quote for someone else's piece is a simple yet effective way to start. I was fortunate to be involved in a PR Moment magazine article where I shared my views on the PR industry. The question was simple -...

When pitching to journalists, companies quite often will just email an introduction to their business and expect the journalist will do something with that. There is a knack to pitching and the good news is that YOU can absolutely learn how to write a killer email...

Whilst I believe any business in any industry can benefit from media coverage, investing in a good PR agency is expensive. And actually requires work from you as a client. It certainly isn't the answer for every company. If any of the below sound familiar, hiring a PR...